ICYMI, Kylie Jenner did the unthinkable yesterday and announced a line of lip glosses. Yes, glosses. Like, the opposite of matte lipstick. Lip gloss has gotten a bad rap. It happened around the time that Paris and Nicole’s The Simple Life faded into obscurity. It can be heavy, your hair gets caught in it, and it just doesn’t go with the effortless look that we’re all supposed to have down-pat. Au contraire, it screams “tried hard.” In the same vein as tweezing your brows, lip gloss just stopped seeming cool.

Allow me to demonstrate. Kim Kardashian wears lip gloss; Kendall Jenner doesn’t. Jennifer Lopez wears (so much) lip gloss. Kate Moss? Nope. See where I’m going with this? I still often use lip gloss, just…everywhere but my lips. Eyelids, cupid’s bow, brow bone—all glossed up and ready to go, while my lips get a measly, pathetic swipe of lip balm (sometimes just Vaseline, ugh). So I’m urging you—and myself—to reconsider.

Who cares if glossy lips are the antithesis of “I woke up like this” beauty? We’ve accepted wet-looking hair achieved with a myriad of gels, oils and hairsprays. We’ve officially traded in matte skin in favour of a dewy finish (ICYMI, these highlighters and illuminators are our favourite ways to get the look). So why haven’t our lips gotten the shine treatment? It doesn’t make sense to stop at our cupid’s bow and dash out the door, so swipe on some gloss, even if it’s only to complete (elevate?) the effortlessly dewy look that took two tinted moisturizers and a handful of highlighters to achieve.

Browse the lip glosses below and make a promise to yourself to accept the mega-watt shine and nostalgic comfort of your favourite candy-flavoured tube (I’m wearing M.A.C’s Sheen Supreme Lipglass Tint in “Bubble Gum” as we speak I type). Lip gloss was, after all, your first foray into the beauty world. Doesn’t it deserve a little respect?